Pokémon Go! launches in UK: How can brands catch the craze?
Pokémon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze?
Mobile
Brits ‘saving 2.2 hours per month’ via apps and online tools
UK consumers are now saving an average of 2.2 hours per month thanks to disruptive apps and online tools, with over two thirds (68%) of them feeling no loyalty to traditional brands when it comes to switching for the convenience these apps and online tools offer, according to new research.
Driverless cars: 40% want to get on board
Not everyone is enthusiastic about driverless cars, with just four in ten people saying they are interesting in getting on board one in the future, according to new research.
Samsung partners food blogger Jack Monroe for TabPro S campaign
Samsung has launched a new video camapgin to promote its new TabPro S hybrid laptop, recruiting popular food blogger Jack Monroe.
Biggest IPO of 2016: Chat app Line plans $1.14bn stock market float
Messaging app Line is planning a dual Japan-US IPO, which could raise as much as $1.14 bn, which could make it the biggest tech IPO of 2016.
Future tech: 5 ways immersive experiences are changing the marketing rules
The rise of new technologies such as virtual reality, Artificial intelligences and wearables are rewriting the rules of marketing, according to a new report.
Pokemon Go! overtakes Twitter as augmented reality game goes global
Pokemon Go!, an augemnted reality game that challenges players to find hidden characters in the real world, has gone global, overtaking Twitter on Android.
Facebook Messenger gets Snapchat-style ‘Secret Conversations’
Facebook Messenger has begun testing ‘Secret Conversations’, a feature that enables end to end encryption for conversations within Messenger with private messages that can disapear.
Snapchat finally lets users save their own snaps
Snapchat is launching a new ‘Memories’ feature that lets users save their own photos and videos, in a significant move away from its ‘self-destucting’ messaging roots.
Two-thirds of Olympics TV viewers will be second-screening- report
Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne.