Marketers are spending 54% more on Facebook and Instagram ads to drive mobile app installs, with video and carousel format ads helping to generate a 95% increase in total clicks, according to new research.
Over two thirds (70%) of web users in Asia Pacific use mobile shopping apps, leading the trend for shopping on the go, according to new research.
Google is adding additional ride hailing partners to its Maps feature, which previously only included Uber.
Google has bought API management firm Apigee for $625, in a move that will bost the web giant’s advertising tools.
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Global forecasts show that advertising spend will reach … [Read more…]
Premium publishers are jumping on the bandwagon to prepare for the outburst and popularity of VR. Tal Chalozin, co-founder and CTO, Innovid asks when will brand spend move to VR, and what moves should marketers be thinking about making now?
Apple has launched the iPhone 7 and iPhone 7 Plus, along with the Apple Watch Series 2 and a controversial set of wireless headphones called AirPods- removing the headphone jack in the process.
Snapchat may be looking to make the jump from software to hardware, with as set of augmented reality glasses, according to a news report.
More than one in three Instagram users have bought a fashion item they have discovered on the photo-sharing platform, according to new research.
Paypal has struck a deal with Mastercard that will allow the payments platform to be used in stores.