Virtual reality goes mainstream? £350 Playstation VR goes on sale
PlayStation VR has gone on sale worldwide this week, as Sony looks to take on the likes of Facebook’s Oculus Rift and HTC Vive with a more affordable virtual reality experience.
Mobile
Google lets users create virtual reality collages with ‘Sprayscape’
Google has made virtual reality a little more social with the launch of ‘Sprayscape’, an app that lets Android users create surreal 360 degree collages with their smartphone’s camera.
Line takes on Instagram and Snapchat with “Moments” app
Mobile messaging app LINE has launched a new standalone app called LINE Moments that lets people edit their own videos.
Top mobile tips: The argument for speaking to consumers, not channels
With mobile spend predicted to be worth triple the spend on desktop by 2020, Todd Miller, Global Marketing Solutions, Cheetah Mobile, looks at how consumer’s connected device is a rich source of actionable information for marketers.
Microsoft HoloLens goes on sale in six new countries
Microsoft’s augmented reality glasses, dubbed HoloLens are now available to pre-order in parts of Europe, Australia and New Zealand as the trend for next-gen tech heats up.
Teddy Ruxpin returns as a smart toy
Teddy Ruxpin, the popular talking toy from the 1980’s, is making a retun as a smart animated teddy that can read stories to children.
6 in 10 global millennials have an Instagram account
Instagram is becoming the social media channel of choice for many millennials, with 6 in 10 youngsters worldwide owning an account, according to new research.
Ad spend on mobile display overtakes PC for first time
The amount companies have spent on mobile display ads has overtaken that of PC and tablet display for the first time, according to new research.
KamaGames takes casino games social with Viber partnership
Mobile casino games maker KamaGames, has struck a partnership with massaging app Viber.
Millennials on mobiles for 3 hours a day
Youngsters spend nearly 2 and half more hours online on their smartphones than baby boomers, according to new research.