Is Apple working on Snapchat-style smart glasses?
Apple is working on a set of smart glasses similar to Snapchat’s newly launched Spectacles, according to news reports.
Mobile
Brexit sparks fears of tech talent drain in UK- survey
Digital agencies in the UK are increasingly concerned that Brexit will lead to a widening digital skills gap, according to a new study.
Three quarters of Chinese web users shopping by mobile
With Single’s Day now eclipsing cyber Monday and Black Friday, new research suggests mobile is the key driver for growth.
Google launches $79 Daydream VR headset
Google has launched a new VR headset in the US, as the Internet giant looks to take on the like of Facebook’s Oculus Rift and Samsung’s Gear VR in the next-gen media sector.
PayPal gives Apple users Siri support
PayPal has added Siri support, letting Apple users send and request money using voice commands on iOS.
App-athetic Brits? One billion apps neglected every day
Collectively, Brits are walking around with 2.5 billion apps installed on their mobile phones, with one billion of those neglected every day, according to new research.
Snapchat adds selfie effects to anything with ‘World Lenses’ tool
Snapchat has launched a ‘World Lenses’ tool for its app that adds Augmented Reality (AR) effects for the rear camera, expanding the feature beyond the selfie for the first time.
Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’
Australian insurance firm Budget Direct worked with 303 MullenLowe in Sydney to create a virtual ad-within-an-ad for which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt. This case study looks at how the VR venture got viewers sharing in droves.
Facebook forced to suspend WhatsApp data sharing after UK privacy probe
Facebook has been forced to postpone a controversial data sharing agreement with WhatsApp after a UK privacy probe.
Top tips: Driving digital engagement through cross device identification
Consumers now have more ways to interact with brand than ever. So how do marketers keep track of ever more diverse paths to purchase? Tom Blacksell, Managing director of decision analytics and marketing services, Experian, offers tips on creating a solid cross-device strategy.