Pokémon Go gets revamp and Starbucks tie-in as player numbers slump
Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game’s popularity has slumped from its record-breaking user numbers back in June.
Mobile
Virals of the year: Arnie sparks mayhem in Mobile Strike elevator
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.
Burger King France uses smartphones to flame-grill Christmas Jumpers
Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear.
Mobile commerce trends: Retailers not fully maximising mobile revenue
Smartphones are rapidly increasing their share of online retail traffic in Europe, with a 54% year-on-year increase in visits to retail sites from smartphones in 2016, according to Adobe’s 2016 Mobile Retail Report.
TabMo first mobile DSP to be certified by Nielsen Digital Ad Ratings
Programmatic mobile video advertising company TabMo, has become the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR).
YouTube’s biggest star PewDiePie threatens to quit over ‘unsubscribing fans against their will’
YouTube’s most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring ‘clickbait’ over quality content.
Gen Z “to give marketers a run for their money”
The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values.
Augmented reality and adaptability “biggest digital transformation trends for 2017”
Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.
2017 marketing data trends: Machine learning, IoT, and real-time streaming
Big data continues to be the fastest-growing segment of the information management software market.
Amazon Go: The new grocery store with no checkout lines
Amazon has opened its first convenience store today, giving shoppers a “Just Walk Out Shopping” experience with no need to stand in a line for the checkout.