Tencent partners Italian fashion TV commerce firm
A Television Commerce (T-Commerce) devoted to Italian fashion brands and addressed to the Chinese market has launched in Milan.
E-commerce
Ecommerce in Italy worth €24bn in 2017
Italy’s online retail industry is now worth about €24bn, doubling in size in the last four years, according to new research.
Nostalgia boosts Father’s Day clicks by nearly 200%
A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images.
Booking.com leads the big spenders for PPC in the travel sector
Booking.com was the biggest spending travel website for search advertising in Q1 this year, while TripAdvisor took the top spot for organic search, according to new research.
Amazon to stream 20 live Premier League matches from next year
Amazon has won the rights to stream Premiere Leagues games, amounting to 20 matches per season, from 2019 onwards.
Walmart to launch shopping via text service
Walmart is testing a new service that lets paid members shop and receive product recommendations via text message, going live in in Manhattan and part of Brooklyn before a national roll-out across the US.
Authentic reviews are three times as important for online shoppers as product imagery
Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.
Chatbots: the ecommerce tool nobody is measuring
Conversational commerce offers great opportunities to improve the customer experience. But as Duncan Keene, UK Managing Director at ContentSquare explains, the quality of that experience is not a given; behavioural analytics are essential if organisations are to maximise the value of chatbots and drive up both engagement and revenue.
UK car selling comparison site gets £2.75m funding boost
Motorway, the UK’s first price comparison website for selling cars today announces it has secured £2.75 million in seed funding.
3 ways organisations can counter Brexit with productivity
Improving productivity is being touted as something we can do to counter the effects of Brexit. But how do CEOs have an effect on productivity? Philip Rooke, CEO, has some ideas: ingenuity, empowerment and investment.