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E-commerce

Unilever buys healthy snack brand Graze

February 6, 2019

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

E-commerce, News brands, FMCG, marketing, retail, technology

Offers and promotions on social media: Baby boomers more likely to click than millennials

February 5, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Ads, Content, E-commerce, News, Social content, email, images, media

Google shopping search trends: Amazon and Etsy big winners in US

February 4, 2019

Amazon and Etsy rank among the biggest ecommerce winners in Google search in the US, while established US brands face competition in organic search from Alibaba-owned AliExpress which creeps in at No.10, according to a new study.

Ads, E-commerce, Search Amazon, brands, content, ecommerce, Google

‘Impatient’ online fashion shoppers now spend more via their phones than their computers: 46% v 44%

February 4, 2019

Fashion retail sites globally are now finally starting to see more spend overall coming through via mobile than via desktop, but on average, shoppers on their phones still spend 30% less time when they visit a fashion retail site.

E-commerce, Mobile brands, content, ecommerce, global, images

What’s in store for retail in 2019? Top 5 Predictions

January 30, 2019

With shoppers becoming ever more demanding and retailers under pressure to deliver the seamless service experience consumers crave, Manhattan Associates, has identified five key themes it believes are set to dominate the retail agenda in 2019.

E-commerce apps, retail, technology, UK

One vision: data science on retailers’ and consumers’ roadmaps

January 30, 2019

Robin Coles, Director at Inovretail looks at the challenge for traditional retailers keen to use data to transform their operations, and how conventional high street retailers, such as Marks and Spencer are saddled with unwieldy legacy systems and playing a desperate game of catch-up with agile digital disruptors who have based their entire business models … [Read more…]

Ads, E-commerce Amazon, analytics, brands, demographics, email

Pinterest boosts beauty searches with ‘skin tone’ criteria

January 28, 2019

Pinterest has launched a new ‘skin tone’ feature that lets people discover personalised makeup and hair ideas on the go with better search parameters.

E-commerce, Search Android, content, images, media, Search

Amazon’s cute new robot ‘Scout’ delivers parcels on its own

January 28, 2019

Amazon has launched its own six-wheeled delivery robot, called ‘Scout’, to take parcels straight to doorsteps in America.

E-commerce, Mobile, News Amazon, UK

Guest comment: 7 trends shaping ecommerce in 2019

January 25, 2019

With another potentially banner year for online retail just beginning, Jordan Pini, head of e-commerce EMEA at media agency UM, has identified the seven strategic trends for e-commerce that retail brands need to grasp in 2019.

E-commerce advertising, Amazon, analytics, apps, brands

Consumer trust becoming key to brand success- report

January 25, 2019

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to new research.

Ads, Content, E-commerce brands, Privacy, retail, Search, security
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