Google takes car insurance comparison shopping site to US
Google has launched a comparison shopping service for car insurance in the US, two years on from its launch in the UK.
E-commerce
Amazon debuts Chinese ecommerce store with Alibaba
In a case of ‘if you can’t beat them, join them’, Amazon has opened an online store on Alibaba’s Tmall site this week.
Millennials prefer traditional digital channels over social media for retailer promotions
Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research.
Gaming case study: Paddy Power makes online optimisation less of a gamble
Paddy Power places huge emphasis on the importance of data – and relies on its heritage in this area to inform its optimisation campaigns. This case study looks at how the bookmaker worked with Maxymiser to turn the fast-pased world of betting into a succesful personalised experience for its customers.
Ikea reveals phone-charging furniture
Ikea has launched a range of furniture fitted with wireless charging spots for mobile devices.
Most German consumers receptive to mobile point of sale ads
Almost three quarters of German consumers would like to use their smartphones during the instore shopping process, or are already doing so, according to a new study.
The dress that divided social media: How brands responded
Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the best tweets from the debate that split … [Read more…]
Online now accounts for 71% of Dominos Pizza orders
Online sales now account for 71% of Domino’s total delivered orders in the UK, with 1 in 8 UK population now having downloaded the pizza chain’s app.
Right to reply: Will retailers ‘like’ Facebook product adverts?
Steve Rivers, CEO of Intelligent Reach, discusses the launch of Facebook’s new Product Adverts, and what it means for retailers.
Alibaba helps European retailers enter China with NetEven partnership
Online marketplace management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.