How to convert online leads into sales [INFOGRAPHIC]
Increasing web traffic is great, but how can you convert online leads into actual sales? This new infographic from Parker Software looks at how to drive ecommerce conversion rates.
E-commerce
Amazon Prime Day 2: Top product searches revealed
Following the second UK Amazon Prime Day earlier this week, Brits rushed to buy electronics such as fitbit and headphones, according to new research.
One in four name Amazon as their favourite retail brand
Over a quarter of UK shoppers say that online giant Amazon is their favourite retailer, with John Lewis (14%) and M&S (10%) following behind, accoding to new research.
Amazon tests personalised video ads
Amazon is experimenting adverts with personalised video, showing clips featuring images and text about products the US retailer has detected the user has shown interest in.
Google ‘Showcase Shopping’ format gives visual boost to search ads
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads.
Cat therapy, teeth grills and glowing toilets: Amazon’s Prime Day 2 gets weirder
Amazon’s second annual Prime Day has come to a close, with the online retail giant’s made-up holiday sale offering big ticket items and some slightly stranger oddments.
Google picks Shutterstock for Google Advertising Products images
Google has selected Shutterstock to deliver images across its shopping ad platform Google Advertising Products.
Top travel websites lack inclusivity for disabled users
A report investigating the user experience and accessibility of some of the UK’s top travel websites has today been launched by digital agency, Sigma.
One last chance to enter Lovie Awards: Deadline extended to 29th July
The Lovie Awards has extended the entry deadline for its awards to 29th July 2016, offering those working in the technology, advertising and media sectors a final chance to take part in one of the biggest events of the year.
UK retailers ‘ramping up tech investment to drive in-store sales’
Almost three-quarters (73%) of retailers in the UK are planning to increase digital investment in the next 24 months in an attempt to branch out from the traditional bricks-and-mortar customer experience and leverage new technologies to drive in-store sales, according to new research.