Nationwide debuts ‘Moneystuff ‘ Tumblr campaign
Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign.
E-commerce
Ecommerce Christmas trends: Google keyword ads and product listings ‘most important’ ad type
Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research.
Top ecommerce tips: Optimising the online experience for quality
Marie Despringhere, UK Country Manager, Optimizely, discusses the importance of optimising the online experience for quality as the difficulty in identifying product quality is the number one (41%) online frustration when it comes to consumers.
HMV hires R.O.EYE to reach niche audiences online
HMV has appointed R.O.EYE as its digital marketing agency to reach niche audiences online.
Criteo buys ecommerce ad tech firm HookLogic for $250m
Performance marketing firm Criteo has signed a definitive agreement to acquire ecommerce HookLogic.
Facebook takes on Craigslist and eBay with classified ads
Facebook is launching “Marketplace”, a dedicated section of its social network, where people can browse used goods for sale in their neighbourhood and list items for sale.
Guest comment: Automated Merchandising – Why you’d be mad not to!
Andrew Fowler, UK country manager at ecommerce personalisation and merchandising specialist Apptus, examines the spectre of automated merchandising and tries to reassure us that there is nothing to worry about!
Amazon bans “incentivised reviews”
Amazon is banning the practice of companies offering free products to customers in exchange for a review.
Ecommerce tips: With the rise of incentivised reviews, authenticity matters more than ever
Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice, discusses why with the rise of incentivised reviews, authenticity matters more than ever when it comes to reviews.
Vogue faces backlash after criticising fashion bloggers in “borrowed clothes”
Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week.