Josie Scotchmer, UK Marketing Manager, Mailjet explores why low awareness of the Digital Single Market could drive some marketers to back a Brexit and question whether the UK can be a world leader in digital.
The use of programmatic advertising is changing across europe, with many advertisers opting for a ‘hybrid models’ but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB.
With the EU referendum only a few days away, UK marketing professionals are saying they feel unprepared for the potential changes that lie ahead, according to a new survey.
With Three starting its ad blocking trial this week, Andrew Darling Blis Communications Director, argues why this will not be successful, and how the advertising industry can address the challenge of ad blockers.
The Digital Single Market aims to make cross-border ecommerce easier, from shipping and VAT to consumer rights and watching iPlayer abroad. Philip Rooke, CEO of Spreadshirt, looks at how Brexit could limit the benefits from this upcoming EU initiative.
With just over one week until the UK votes on its EU membership, just how will the result impact the country’s digital industry? Vote in our poll below…
The UK is facing a digital skills gap which could be costing the economy £63bn in lost income each year, according to a new report.
Media agencies in the US have come under fire after a new report has uncovered “a pervasive lack of transparency” when charging clients. But is the report “short sighted”, as some agencies have claimed?
UK Prime Minister David Cameron has said that the Government may extend the EU voter registration deadline, after the official website crashed in the final hours, leaving many people unable to take part in the upcoming referendum. UPDATE: The deadline for registering to vote in the EU referendum has been extended until Thursday (9th June), … [Read more…]
The World Advertising Federation (WFA) called for the industry to take more responsibility against mobile ad blocking, as a new report reveals that 22% of mobile users are employing some form of filtering software.