Brands aren’t fully prepared to deal with crisis that are intrinsically linked to their values as the priorities of business leaders, marketers and those important to consumers are not aligned.
The Advertising Standards Authority (ASA) has banned an online ad from the loan company Peachy for encouraging consumers to stockpile food as Brexit uncertainty heightens.
Spotify has accused Apple of anti-competitive practices by charging a 30% “tax” , leading to an investigation by the European Union’s competition watchdog.
A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.
In a bid to eradicate fraud from influencer marketing, Buzzoole has developed proprietary technology that can identify fake accounts, fake followers and fake engagements or interactions.
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