Regulation
“What went wrong with online ads?” KFC, Unilever and Deloitte reflect on Cannes Lions
With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.
GDPR one year on: A four-letter word, or a surprise boost for savvy email marketers?
A year on from the new EU data privacy rules, new data shows consumers have greater confidence in the email marketing they receive. Rob Massa General Manager, BounceX EMEA looks at consumer perspectives of the impact of GDPR and top tips for optimising email post GDPR.
Guest comment: Is the UK really ready for any Brexit resolution?
UK businesses are crying out for a resolution to the Brexit limbo. But ParcelHero’s Head of Consumer Research, David Jinks MILT, warns they should be careful what they wish for… Its latest study reveals most companies go bust immediately after, rather than during, a downturn.
GDPR ‘has boosted ads and lowered costs’- report
With the one year anniversary since GDPR’s implementation, ads have increased and costs have decreased, according to new research.
Third of large UK firms still non-compliant for GDPR personal information requests
A year after the GDPR came into effect, a new study suggests many large UK businesses are struggling to process requests from customers who want to access the personal information stored about them.