Content
Snapchat self-serve ads pay off (despite drop in users)
Snap has reported surprisingly positive earnings overnight and also attracted investment form a Saudi Prince, despite a drop in users.
Influencer marketing trends: 47% of consumers fatigued by repetitive influencers
The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.
Future proofing with digital-first design
Like Coca Cola and Airbnb, hundreds of established brands are switching on to ‘digital-first design’. Andrew Culbert, co-founder of digital-first branding agency MERó, explains how this approach can prevent costly redesigns, avoid the pitfalls of pandering to the highest paid person’s opinion and allow organisations to compete with brands born in the digital age.
News app trends: Top 10 breaking news stories of 2018 (so far)
The birth of the royal baby was the story which most resonated with the UK public in the first half of 2018, according to new research looking at push notifications sent on each day by UK news and media apps.