Content Archives

The future of content marketing: VR, AR and Video

August 21, 2018

80% of people would rather watch a live video than read a blog, a voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.

White paper: Global video trends- traditional TV boosted by ‘communal experience’

August 21, 2018

Traditional methods of TV viewing remains popular due to television’s ability to facilitate a communal experience, but faster internet and better services are creating a new post cable era, according to a new white paper.

Web design case study: Why Beauty Bay decided to break the rules

August 20, 2018

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover – created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

Social media stars investigated for not labelling commercial posts

August 17, 2018

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes more popular way of brands reaching audiences.

Most firms avoid retargeting advertising as “too intrusive”

August 17, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

Facebook to stream top Spanish football to Asian subcontinent

August 15, 2018

Facebook has struck a deal with Spain’s La Liga to broadcast all its matches in the Indian sub-continent, for the next three seasons.

Facebook traffic plunges as people flock back to YouTube- study

August 14, 2018

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

Bud Light launches viral magical wizard campaign

August 14, 2018

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

August 13, 2018

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

Top ecommerce tips: Why focusing on product imagery will drive brand advocacy

August 10, 2018

Product can make or break a retailer – and if product display pictures are used correctly, they can be effective brand ambassadors. David Brint, CEO at imaging and workflow specialist SpinMe, offers three tips for creating a compelling and consistent imaging strategy to help customers make informed purchasing decisions.