Content Archives

‘F The Stereotype’: Women in the UK lead world as content creators

March 8, 2019

To mark International Women’s Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.

Smartphones, speedy experiences and happy customers: why mobile speed matters

March 8, 2019

72% of internet users will access the web solely via their smartphones by 2025.Alessandra Alari, head of search and digital user experience, Google UK, looks at why this matters.

Nuance tool unites AI and human customer service

March 6, 2019

Nuance Communications has announced a new technology bundle, used to enhance customer experiences by uniting human agents and artificial intelligence.

UK ad industry outlines 5 step plan to rebuild trust

March 6, 2019

Trust in advertising has from around 50% favourable in the early ’90s to just 25% in 2018. A new report from the Advertising Association outlined the key problems and new actions that can be taken to reverse the trend.

Mobile World Congress review: Foldable phones, tiny terabytes and Google Fi goes 5G

March 4, 2019

Mobile World Congress is one of the biggest tech events in the digital calendar, and this year was even bigger, with foldable phones, next-gen smartwatches and super-fast connectivity dominating the agenda. Taking place every 12 months in Barcelona, the gigantic tech show is a chance for new gadgets to be unveiled.

Millennials ‘more likely to advertise on traditional mediums than older generations’

March 4, 2019

Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.

B2B ecommerce lagging behind B2C for customer experience

March 4, 2019

Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report.

Global search trends: Wikipedia and YouTube dominate Google results

March 1, 2019

Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France, according to new research.

Persado and Emarsys team up to offer AI-powered ad solutions

February 28, 2019

AI performance marketing firm Persado has struck a strategic partnership with Marketing platform Emarsys.

Time to ditch the demographics? Brands ‘must rethink targeting to embrace personalisation’

February 28, 2019

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.