Content Archives

Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar

April 25, 2019

Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research.

Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations

April 25, 2019

Despite the recent hype surrounding Influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research.

Anzu expands into programmatic advertising for consoles

April 25, 2019

Anzu.io, a blended in-game advertising platform, has appointed a new CEO, Itamar Benedy along with a new programmatic ad solution for games consoles.

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

April 18, 2019

Urban Airship, one of the pioneers of mobile push notification marketing, is rebranding under the name Airship to reflect its expansion into wider customer engagement marketing.

Pinterest and Instagram beat Facebook for mobile clothes shopping sales

April 18, 2019

Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research.

Sports fans spend 5 times more on streaming than Netflix subscribers

April 18, 2019

Sports fans are spending five times the cost of Netflix per month on Over the Top (OTT) video streaming content, according to new research.

Guest comment: Neurocreativity is changing how we create content

April 17, 2019

Tapping into emotions is key for marketing, and creative marketers have been increasingly turning to neuroscience to boost non-conscious decisions. Chris Christodoulou, CEO of Saddington Baynes, explains how his team used neuroscience to develop a virtual showroom for Honda’s largest European campaign to date, with four key elements that influenced decision-making in audiences.

Content

Anzu expands into programmatic advertising for consoles

Urban Airship rebrands as just ‘Airship’: expands beyond ‘push’ mobile marketing

Sports fans spend 5 times more on streaming than Netflix subscribers

Guest comment: Neurocreativity is changing how we create content

Amazon ‘swamped by fake 5 star reviews’

Premium ad views up 22%: Live content and smart TVs drive growth