Content Archives

Nike sells digital trainers exclusively via Fortnite

June 11, 2019

Nike’s Jordan Brand has partnered with Epic Games, the team behind popular online video game Fortnite, to launch a new range of sports shoes, that are entirely digital.

The Love Island effect: Influencer ROI ‘is more theatre than reality’

June 10, 2019

The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.

Yahoo streams new Football Show 24/7 for World Cup

June 7, 2019

Yahoo Sport UK will bring football fans closer to the 24 teams taking place in the Women’s World Cup this summer over seven rounds with a weekly video series presented by sports journalist and broadcaster Lynsey Hipgrave.

SpotX appoints first Chief Scientist role amid expansion

June 7, 2019

Video advertising platform SpotX has appointed Dr. Neal Richter as its first Chief Scientist who will head up SpotX’s new Salt Lake City, Utah office.

Budweiser supports England Lionesses in World Cup ad campaign

June 7, 2019

Ahead of the England Women’s Team’s World Cup campaign, official partner Budweiser has brought together some of the country’s most inspiring female talent to recreate Queen Elizabeth I’s legendary “Heart and Stomach of a King” speech, calling on fans to support the Lionesses.

European digital advertising sees fastest growth since 2011- IAB

June 7, 2019

European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.

D&AD winner: ALS Association gives people back their voice with tech

June 7, 2019

BWM Dentsu and its PR arm, Haystac launched Project Revoice with the ALS Association in the US and MND Australia.

D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’

June 7, 2019

This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.

Top Data Tips: Stop Measuring, Start Questioning

June 6, 2019

Peter Ruffley, Zizo Chairman, discusses the importance of companies taking control of their data in a way that focuses on questioning the data that is collected, rather utilising the just ‘store everything’ data model, promoted so heavily by IT functions.

Budweiser champions all pride communities with ‘Fly the Flag’ campaign

June 6, 2019

Budweiser has launched its Fly the Flag campaign, which will support Pride’s mission in championing and supporting every group within the LGBT+ community.