As concern over the environment grows, there has been a marked shift in public behaviour, as people from being consumers to becoming ethical brand citizens. Davina O’Donghue, Senior Research Director at RDSi looks at how brands can best respond to meet these developing needs.
Politics, technology and gaming were the most popular trends on the online community Reddit this year, with Microsoft co-founder Bill Gates’ Reddit AMA (ask me anything) post the most upvoted in 2019.
With the rise of DNA testing sites such as 23andMe and AnsectryDNA, Rita Batalha Consultant at Capgemini Invent, looks at how consumer DNA is opening up new levels of hyper-personalisation for marketers.
First Direct and Nationwide top the UK’s first retail banking customer experience (CX) index published today by Kantar, the world’s leading data, insights and consulting firm.
ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.
Bold, saturated hues are expected to dominate many 2020 creative campaigns, with ‘Lush Lava’ and ‘Aqua Menthe’ the fastest growing in popularity, based on data that matches pixels with image downloads.
The BBC has created a new app designed to help young people using mobile phones make smart choices, feel more confident and access advice tailored to how they’re feeling.
L’Oreal became the top-selling beauty brand on Tmall this year, beating out peers Estee Lauder and SK-II to become one of just fifteen brands to crack one billion RMB in sales on Singles Day.
From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, Tik Tok and brand purpose were key themes of the most popular ad content. To round off the year, our team at Netimperative have assembled 20 standout virals from around the world for your viewing pleasure…