Over two-thirds (68%) of Netimperative readers believe remaining in the EU will be better for the UK and its digital industry, according to our reader survey published today.
Car companies are enjoying the most success from Euro 2016 , gaining the highest proportion of searches amongst all brand sponsors, according to new research.
With the EU referendum just one day away, new research looks at how well both the offoical websites of the Leave and Remain websites are performing.
The use of programmatic advertising is changing across europe, with many advertisers opting for a ‘hybrid models’ but still relying on agencies whilst publishers are developing in-house models, according to new research from the IAB.
Yahoo has launched ‘Tiles’ a new mobile ad format that lets brands to tell visual stories on mobile devices.
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.
Content recommendation firm Outbrain has promoted Stephanie Himoff to Managing Director Northern Europe.
Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…
Wearable tech firm Jawbone has faced heavy criticism for “insensitivity” after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.