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Content

‘Transcription Engine’ transforms speech and audio into usable data

July 4, 2016

Nuance Communications, has introduced the Nuance Transcription Engine (NTE), designed to quickly transform massive amounts of recorded audio into actionable data across a wide range of industries.

Ads, Content analytics, content, media, video

Battle of the Facebook chat apps: WhatsApp used more than Messenger

July 1, 2016

Facebook’s two chat apps, WhatsApp and Messenger, are both enjoying a healthy growth in users, but new data shows that the social’s native app lags behind.

Content, Mobile, Social apps, Facebook, global

Movie trailers ‘account for less than a quarter of films’ viral activity’

July 1, 2016

Trailers account for less than one quarter of content shared from film-related websites according to new research.

Ads, Content, Social, Video, Viral apps, content, email, marketing, UK

Top marketing tips: Brexit, brands, and the fear of the future

June 30, 2016

The shock Brexit result has had an impact across Europe and beyond- but how will it affect marketing? In this co-authored article, Andrew Curry, Director, and Joe Ballantyne, Associate Director, The Futures Company argue why brands need to now give consumers a greater sense of psychological security.

Ads, Content, Social brands, Europe, France, Italy, marketing

Facebook puts friends ahead of publishers in news feed

June 30, 2016

Facebook is tweaking its algorithm to give friends and family more prominence on user feeds, a move that may hurt media outlets that rely on the network to draw readers.

Content, Social brands, content, Facebook, media, paid content

Sky shakes up TV market: Now TV ‘smartbox’ and £9.99 triple play package

June 30, 2016

Sky has launched a major challenge in the TV and broadband markets with a new smartbox and a Now TV Combo that unites live TV, streaming, phone and broadband.

Content, Video apps, broadband, content, Entertainment, technology

Cannes Lions 2016 review: Marketers and the Gen Z conundrum

June 28, 2016

As Cannes Lions 2016 comes to a close for another year, it was the year of the upstarts, as the likes of Snapchat, BuzzFeed, Vice and The Lad Bible dominated conversations. We look at how these four upcoming digital stars fared at this year’s festival…

Ads, Content, Mobile, Social, Video, Viral advertising, agencies, apps, brands, content

Unilever’s CMO pledges to end sexist stereotypes in ads

June 28, 2016

Unilever’s Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues.

Ads, Content, Video, Viral advertising, brands, global, marketing

Cannes Lions 2016: Top digital winners announced

June 24, 2016

A ‘new’ Rebrandt painting created by AI, a VR news app and a heart warming animated film Justino have scooped the some of the top digital awards at this year’s Cannes Lions fesatival.

Content, News, Video Asia Pacific, Entertainment, global, Google, media

Web testing tips: ‘Online First’ model for new initiatives drives down cost and risk

June 23, 2016

Anoma van Eeden, Head of Marketing EMEA, Optimizely explains how online testing is being used by innovative companies to understand the cost, risk and timing of new initiatives – from cross channel marketing campaigns to product launches.

Ads, Content advertising, content, demographics, digital marketing, global
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