Internet access in UK: 80% of Brits use internet everyday
Over 8 in 10 adults (82%) in Great Britain used the internet every day or almost every day, according to research.
Content
Facebook to penalise ‘clickbait’ articles on newsfeed
Facebook is taking measures to supress so-called ‘clcikbait’ articles on peoples newsfeeds (stories with intuiging headlines but little newsworthy content), instead favouring “authentic stories”.
Twitter lets brands reward retweeters with bonus content
Twitter has launched ‘conversational ads’, a new format that helps brands encourage users into spreading their message with the promise on bonus content or offers.
Brits ready to push red button to watch Rio 2016
Just 15% of Brits will watch the Olympics via streaming services, whereas half are likely to use Red Button services, and 63% plan to watch the Games live on the BBC, according to new research.
Rio 2016 to be the ‘Stay-at-Home Olympics’ for TV fans
Fans of this year’s Olympic Games are more likely to enjoy the action from their sofa than at the stadium, reveals Adobe’s latest Adobe Digital Insights (ADI) study.
White paper: 5 content strategy steps to boost customer experience
Content is playing an ever-more important role in enhancing the overall customer experience. This White Paper details five key steps for developing and implementing an effective content strategy.
One year on: IAB reveals steps taken to solve digital advertising’s 5 biggest issues
One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK has published a summary of the progress made to tackle the five biggest issues facing digital advertising.
Google maps cleans up it act
Google have introduced an attractive refresh to the look and feel of Google maps. New fonts are a lot clearer making for improved readability. Google say they are looking for a “subtle and balanced” feel. Items such as roads and buildings are more simply drawn, with road and location names standing out. Colours of man-made … [Read more…]
Olympic “sharing-fest” to be a goldmine for marketers
With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers. The study, from Radium One, suggest that Samsung, Omega and Panasonic the most reliant Olympic partners on “Dark Social” sharing. The data … [Read more…]
Rio 2016: Olympics fans turning to YouTube for content [INFOGRAPHIC]
Ahead of the Olympics this summer, new research from Ipsos Mori and Flamingo shows people are turning to online video platforms such as YouTube for content related to big sporting events.