Digital agency debuts ‘Faraday’- a print magazine for technophiles
Digital agency CHC Digital has launched London’s first free paper dedicated exclusively to all things tech called Faraday Tech News.
Content
Over 40% of video budgets being allocated to formats beyond pre-roll
While total UK video ad spend is up, less money is being allocated to the traditional pre-roll format, according to new research.
Top content marketing tips: Writing for Mobile – Converting in 3 Words
Mobile is the future but where does ‘responsive copy’ fit in? Writing for a tiny screen means getting to the point in an instant and converting people with succinct copy. Gareth Bull from Bulldog Digital Media, offers some essential considerations for copywriting for mobile websites.
Top deliverability tips: How to ensure an effective email marketing campaign
Having great email content is not enough- marketers need to ensure it reaches the right inboxes at the right time. Tom Corbett, Experian offers a guide to getting the most out of email deliverability.
Plans for Netflix-style BBC subscription service revealed
The BBC’s charter has been updated, with plans for a Netflix-style global subscription service and analogue radio switch off in the pipeline.
Lovies Awards finalists named: One Direction, Patrick Stewart and Vice Media on list
The pan-European Lovie Awards – sister awards to the global Webbys – is now revealing the shortlisted 2016 Finalists of all categories and across 36 countries.
The impact of influencer marketing [INFOGRAPHIC]
Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses.
From crowd sourcing to drones: Top 10 image trends
The world is becoming a more visual place, and the way we access images is changing. This infographic from Shutterstick tracks the 10 key photo trends from the last 10 years.
Yahoo debuts new content marketing studio, Yahoo Storytellers
Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.
Global ad spend: North America and Russia drive 4.4% growth for 2016
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Global forecasts show that advertising spend will reach … [Read more…]