Image trends: Marketers think representing modern society more important than being ‘on-brand’
When selecting imagery, concerns around representing “modern day society” outweigh the need to fit well with brand messaging, according to new research.
Content
Top tips: Stop shouting, start solving- Turn your content into a resource
In troubling economic times, instead of making themselves look good, businesses have to make themselves look useful. Jon Mowat, Managing Director at Hurricane Media, offers tips on getting the most out of content marketing as we look forward to 2017.
McDonald’s debuts “biggest ever” Christmas campaign with Blippar and Amazon
McDonald’s is using augmented reality app Blippar as part of its “biggest ever Christmas advertising campaign”, offering Amazon gift vouchers.
Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot
Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below…
Guest comment: Millennials, marketing and me
Following the news that Lad Bible is now hiring staff as young as 16, Ellie Morley, marketing executive at APS Group looks at the changes amongst brands and publishers when marketing to millennials, how the term itself is evolving, along with why marketers can’t make assumptions about who these groups are and how to communicate … [Read more…]
The Grand Tour: Clarkson, May and Hammond lend voices to Waze as show goes live
Amazon has premiered the first episode of ‘The Grand Tour’, the new show from former BBC Top Gear hosts, amid a host of new promotions including new voices for sat nav app Waze.
5 key trends for short form video success
More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.
Top tips: How to excel at mobile commerce this holiday season
The holiday shopping season officially kicks off next month, and brands that don’t have a clearly defined mobile marketing plan to make the most of it will be outpaced quickly by those that do, writes Katie Jansen, Chief Marketing Officer at AppLovin.
Battle of the Christmas ads: Mums pick M&S as best festive video
The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums.
Three quarters of consumers link social video viewing to purchase decisions
Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research.