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Content

Facebook Instant Articles adds support for Google AMP and Apple News

May 30, 2017

Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News.

Content, Mobile, News, Social Apple, content, Facebook, Google, media

Burger King upsets Belgian royals with “choose your king” stunt

May 30, 2017

Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country’s King Philippe and the company’s mascot.

Ads, Content, Social, Viral marketing

Walkers pulls interactive selfie ad after Twitter sabotage

May 26, 2017

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

Ads, Content, Regulation, Social, Video, Viral images, media, Twitter, video

Sony creates interactive “Trainspotting” guide to Edinburgh

May 26, 2017

Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite.

Ads, Content, Viral brands, content, Entertainment, marketing

Nearly half of businesses “will not be ready in time for the GDPR”

May 25, 2017

With just one year to go until the new GDPR data protection rules will come into force, new research from the DMA reveals that nearly half of businesses don’t think they’re going to be ready in time, with a further quarter of companies yet to even start a GDPR plan.

Ads, Content global, marketing, UK

Instagram goes local with Hashtag Stories and location tools

May 25, 2017

Instagram has added two new Explore categories: Location Stories and Hashtag Stories, letting users discover photos and videos based on places or things of interest, all from the same Explore tab.

Content, News Android, local, Search

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

May 25, 2017

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.

Ads, Content, Social Amazon, brands, CRM, Europe, technology

Fake news fatigue? Brits flock back to mainstream news sites ahead of election

May 25, 2017

With just 2 weeks until the general election, new research shows 15 million Brits are doubling their consumption of traditional news outlets, revealing a backlash against the social media filter bubble and so-called “fake news” on social sites.

Ads, Content, News, Regulation, Social adspend, advertising, agencies, brands, content

River Island backs #explainepilepsy campaign

May 24, 2017

Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.

Content, E-commerce, Social Amazon, BBC, Entertainment, sport, Twitter

Video viral of the week: Santander VR wedding stunt

May 24, 2017

Santander UK has helped a customer propose to his girlfriend with the help of virtual reality and Olympic gold medalist Jessica Ennis-Hill.

Ads, Content, Video, Viral media, UK, video
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