Global ad expenditure will grow at a slower rate than of 4% in 2017, driven by digital formats such as video, paid content, native and in-feed social media ads, according to research from Zenith.
Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.
Ed Sheeran was the most acceptable artist to play in the workplace, with Eminem least suitable according to new research from LinkedIn and Spotify.
Over a third of UK independent businesses are still using pen and paper to manage vital parts of their businesses such as managing inventory and ordering stock, according to new research.
Facebook has been accused of inflating its ad reach by millions compared to US census data, as the social network’s metrics once again come into question.
LinkedIn has launched a native advertising network which lets marketers reach more professional audiences by placing Sponsored Content on high-quality, third-party publishers across mobile and desktop platforms.
Reebok is making social lifestyle content shoppable for the first time, as it looks to hone the ideal customer journey.
With video set to dominate web traffic in the coming years, what can retailers gain from using the likes of Twitter’s Periscope and Facebook Live as a selling tool? Bart Mroz, founder and CEO of digital commerce consultancy SUMO Heavy takes a closer look…
From big data to sender reputation, Steven Ledgerwood, Managing Director, UK at Emarsys explores the importance of email deliverability for marketers.
More bloggers are turning professional, with a 4% rise in the number for whom it is now their main source of income, according to new research.