Content trends: 86% of marketers are frustrated with their traditional CMSs
86% of marketers at large companies have grown frustrated with traditional CMSs, according to new research.
Content
Jacamo and Sky Media partnership celebrates the natural beauty of big in the great outdoors
Sky Media has renewed its partnership with Jacamo, which celebrates ‘big’ in all its glory to showcase the fashion brand’s 2020 Autumn/Winter range.
UK plans to ban all online junk food advertising to tackle obesity
A six week consultation led by the Department of Health and Social Care will try and understand the impact of introducing the total ban, which aims to tackle the country’s growing obesity crisis. However, the plans were labelled ‘insane’ by one think tank, who warned warned foods such as avocados, Marmite, mustard and hummus could … [Read more…]
How are brands responding to a pandemic Christmas? Top 5 ads reviewed
We’ve heard that Christmas will be ‘like no other’, so how does the current crop of ads from Aldi, M&S Food, Amazon and others fare? Lynne Deason, Head of Creative Excellence, UK at Kantar has provided her analysis below on five campaigns.
Ad of the week: Amazon tugs heartstrings with Christmas ‘ballet’ ad
Amazon has launched its UK Christmas advert that tackles the covid crisis with an uplifting tale of a young determined dancer.
Burger King tells customers to ‘order from McDonald’s’ to help hospitality staff during lockdown
In a surprising move, Burger King has urged customers to ‘order from McDonald’s’ to help the hospitality indusry during the UK’s second lockdown, in a tweet that has earned tens of thousands of replies.
Dracula’s castle parties, scary clowns and robot doors: Top 10 Halloween ads for a locked-down year
Parties and trick or treating may be on hiatus this Halloween due to Covid, but that hasn’t stopped brands coming up with inventive marketing campaigns. We look at the top 10 contact-free ads for Halloween 2020 from around the world.
Marketing fail: UK government criticised for ‘crass’ ad advising ballerina to retrain in IT
The UK government has been forced to apologise over a ‘crass’ advertising campaign which suggested a ballet dancer could “reboot” their career by moving into cyber security.
YouTube Select launches in UK: ‘Line-ups’ of top creators for advertisers
YouTube has launched a new ad format for British advertisers and brands called YouTube Select, letting brands choose from ready-made ‘lineups’ that represent the best of the platform’s diverse creators, publishers and cultural content.
Nescafe launches new global digital platform for ‘Make Your Moments matter” campaign
Nescafé and Publicis Worldwide are launching a new campaign for Nescafé Gold brand.