Pinterest 100: The top trends to try in 2018
Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, self-care staycations and weighted blankets.
Content
Age of all powerful ad agencies is ending- report
The era of client boardroom level influence is over as more and more communications are being handled in-house, according to new research.
Programmatic display adspend continues to grow in the UK
Marketers are embracing programmatic advertising, despite negative press, transparency concerns, according to new research.
Kia invites parents to ‘Live Every Moment’ in the journey of parenthood
Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.
42% of brand websites are still not GDPR compliant
Two thirds of UK marketers see the General Data Protection Regulation (GDPR) as a strategic opportunity, yet 42 per cent of brand websites are still not compliant.
Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
Content marketing: 4 key tips on how to get the best out of your videos
The video landscape has changed drastically over the last 10 years. As people close their laptops and pick up their smartphones or tablets, there are virtually no boundaries on how, where and when people consume content. Michael Jaschke, glomex CEO and former ProSiebenSat.1 digital managing director, discusses the future of video and where you need … [Read more…]
Top tech trends of 2018: Huawei reveals its predictions
Devices will better serve our needs through the power of AI, while social media will move from being one-dimensional, to an entirely immersive experience, according to a new report looking at the major technology trends waiting for us in 2018.
Lidl creates an ‘Emojinal’ Christmas game with Brian Blessed
Lidl UK is the first supermarket to launch a game played through the Facebook Camera app in the UK.
Spotify and Tencent Music team up with joint stake
Music giants Spotify and Tencent Music are buying minority stakes in each other ahead of the Swedish firm’s expected stock market listing next year.