It’s that time again when industry experts, including the team here at Code Computerlove, predict what will be the key trends in the year ahead. Taking aside the three technology-related trends that are dominating trends talk in 2018, Code Computerlove’s Louis Georgiou shares his views on where the digital industry is heading next and what … [Read more…]
Nicky McShane (Iapino), one of our industry’s most exuberant and progressive digital marketers, sadly passed away at home over the Christmas period aged just 47.
VR technology firm Jaunt has struck a new partnership with Sky deliver content to consumers via its Sky VR app.
Irn-Bru has been forced to respond to social media storm with week after it was revealed that the soft drink brand was changing its recipe, with the sugar content halved and artificial sweeteners added.
Just 61% of 6,399 global professionals believe their marketing strategy is effective, with many putting SEO as their top priority for 2018, according to new research.
Consumers are becoming increasingly demanding, pressuring retailers to compete to provide the best customer experience. Ian Waters, Director of Solutions Marketing at ThousandEyes, looks at the past years’ shift in consumer expectations and how the changing technology landscape and increase in network traffic has given network monitoring a more important role than ever before in … [Read more…]
Brands that go ‘above and beyond’ customer expectations are most likely to win loyalty, according to new research that identifies six key drivers of brand love.
Too many businesses make content marketing about them and forget the real reason why they should be doing it. It’s becoming more ego marketing than content marketing. Andy Brown, Managing Director Reality PR, looks at how you plan for content marketing by leaving egos behind.
Despite a record breaking number of online sales made during the 2017 festive season, orders that weren’t delivered on time over Christmas will continue to present a returns headache for retailers well into January, according to new research.
Most consumers are actually looking for brands and businesses to improve their current digital products and services already in use before jumping on the bandwagon with trends that are generating most buzz in the industry, according to new research.