Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.
Google has launched two mobile commerce tools as well as a study designed to improve the way businesses interact with customers on mobile.
With the Winter Olympics now over, social media analysis reveals that Samsung, Ralph Lauren and Intel were the Top 10 brands most associated with the Winter Olympics.
Esports revenue is forecast to exceed $1.65bn by 2021 worldwide, according to new research.
Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.
Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.
TV may take up over an hour more of their day, but for Baby Boomer internet users, social presents a great chance to reach them when they’re online, according to new research.
Two thirds of SME owners are planning to dedicate more budget to such elements as social media, content, PR and performance than in previous year, according to new research.
Hiring a widely-followed social media star to promote a product is a surprisingly authentic business transaction and an advertising form. Marta Buryan, Social Media Analyst, Socialbakers, looks at how to get the most out of influencer marketing.
A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.