With the World Cup in Russia is set to kick off next week, new analytics reveals that Spain vs. Portugal and Sweden vs. Germany are the most anticipated matches worldwide, as the marketing battle for consumer attention begins.
Amazon has won the rights to stream Premiere Leagues games, amounting to 20 matches per season, from 2019 onwards.
We’re all used to hearing about the magic of AI and how it’s going to change the world. But what are the real-world uses? John Spooner, head of data science at analytics leader SAS, looks at how intelligent analytics can help companies understand their customers’ deepest and most complex desires to drive better personalisation and … [Read more…]
Most of this year’s online World Cup conversations won’t occur on Facebook or Twitter, but channels like WhatsApp and pasted links into office emails that brands can’t measure easily. Craig Tuck, UK MD of RhythmOne looks at how brands can score at Russia 2018 via ‘dark social’ channels.
A new survey has revealed how marketing professionals are struggling to convince decision makers about the worth of content marketing, thanks to a mixture of high expectations and a lack of focus in terms of clear ROI.
Once you start calculating the actual attention ads in media receive, cinema and TV – the most ‘expensive’ media – are, suddenly, surprisingly affordable, whereas ‘inexpensive’ media, such as programmatic digital, are in fact fairly expensive, according to new research.
With more people playing and watching computer games as a professional sport, the stakes are high for sponsors, with half of people seeing major benefits in competitive multiplayer video gaming.
Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.
Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.
Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.