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Author: Robin Langford

PR in a pandemic: Journalists want ‘more and better’ content as activity drops

June 15, 2020
PR in a pandemic: Journalists want 'more and better' content as activity drops
PR in a pandemic: Journalists want 'more and better' content as activity drops

Since Covid-19 hit, 56% of journalists have noticed a drop in PR activity and 53% are receiving fewer pitches, leaving many journalists wanting more and better content, according to new research.

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Sony unveils ‘disc free’ PS5 console in online event

June 12, 2020
Sony unveils ‘disc free’ PS5 console in online event
Sony unveils ‘disc free’ PS5 console in online event

Sony has given gaming fans the first glimpse of the PS5 console, which includes a disc free version for digital only downloads.

Marketing through gaming games

Post-COVID-19 retailing: what’s changed and what’s in store next?

June 11, 2020
Post-COVID-19 retailing: what’s changed and what’s in store next?
Post-COVID-19 retailing: what’s changed and what’s in store next?

Following the rapid transformation of the retail sector in recent months, eCommerce platform Kooomo assesses what’s changed and what the post-COVID retail sector looks like

E-commerce retail

Interview: COVID-19’s Impact on TV, and Why Brands Shouldn’t “Go Dark”

June 11, 2020
Interview: COVID-19’s Impact on TV, and Why Brands Shouldn’t “Go Dark”
Interview: COVID-19’s Impact on TV, and Why Brands Shouldn’t “Go Dark”

The COVID-19 crisis has forced advertisers to rethink their creatives, messaging and media strategies. While the homebound economy has led to higher linear and OTT viewership, brands are under pressure to optimise costs, ensuring that every dollar in an ad budget impacts the bottom line. Calum Smeaton, CEO and Founder of TVSquared, a global provider … [Read more…]

Ads, Content, Video, Viral advertising, video

Lockdown FOMO: Consumers willing to watch more ads for premium video content

June 10, 2020
Lockdown FOMO: Consumers willing to watch more ads for premium video content
Lockdown FOMO: Consumers willing to watch more ads for premium video content

Viral hits like Tiger King and The Mandalorian are creating a sense of FOMO among consumers who’s wallets aren’t able to match their appetite for new content, according to a new report.

Content content, paid content

Worst 15 jargon words of 2020: ‘Curated’, ‘ideation ‘and ‘the new normal’ top list

June 10, 2020
Worst 15 jargon words of 2020: ‘Curated’, ‘ideation ‘and ‘the new normal’ top list
Worst 15 jargon words of 2020: ‘Curated’, ‘ideation ‘and ‘the new normal’ top list

‘Circle back’, ‘reach out’ and ‘disambiguate’ are among the most annoying overused phrases in business, with a number of pandemic-related buzzwords already making the list, according to new data.

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“Please don’t buy our tea”: How one brand sparked a Twitter storm over BLM support

June 9, 2020
“Please don't buy our tea”: How one brand sparked a Twitter storm over BLM support
“Please don't buy our tea”: How one brand sparked a Twitter storm over BLM support

Yorkshire Tea has shown it’s support for the Black Lives Matter movement by telling a right-wing YouTuber ‘please don’t buy our tea again’, resulting in much support and controversy amid global protests over racial discrimination.

Ads, Viral, Viral and buyrals FMCG, social media, Twitter

10 podcasts dominating global listening trends

June 9, 2020
10 podcasts dominating global listening trends
10 podcasts dominating global listening trends

10 podcasts publishers hit 900 million streams and downloads in just one month, with iHeart radio and NPR accounting for almost half of all that traffic, according to new research.

Content content

Global internet trends: Virus lockdown creates a world of night owls

June 9, 2020
Global internet trends: Virus lockdown creates a world of night owls
Global internet trends: Virus lockdown creates a world of night owls

A study of global online traffic shows the whole world is staying logged on later at night and enjoying a lie in before starting work in the morning.

Ads advertising

Customer experience crucial to capitalising on consumers Covid-19 influenced shift online

June 9, 2020
Customer experience crucial to capitalising on consumers Covid-19 influenced shift online
Customer experience crucial to capitalising on consumers Covid-19 influenced shift online

Delivery costs, returns, and frictionless payment and data-capture processes are the critical touchpoints for retailers to finetune to provide an excellent customer experience (CX) online, according to a new report.

Ads advertising
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