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Author: Robin Langford

Budweiser celebrates football’s return with stadium billboard selfies

June 19, 2020
Budweiser celebrates football’s return with stadium billboard selfies
Budweiser celebrates football’s return with stadium billboard selfies

Budweiser is marking the return of top flight football in the UK with three new initiatives, resurrecting its ‘Whassup’ commercial, an Uber Eats promo and a social media campaign that uploaded fan selfies onto stadium billboards during matches.

Ads, Social, Video, Viral social media, video

‘Propeller offices’: A solution for remote and office work during a pandemic?

June 19, 2020
‘Propeller offices’: A solution for remote and office work during a pandemic?
‘Propeller offices’: A solution for remote and office work during a pandemic?

Workspace strategy firm Unispace has launched a new concept for workplace design that addresses the evolution of the workplace in a post-COVID-19 business landscape.

Uncategorized digital marketing, social media

COVID-19 drives ‘businesses online and away from the high-street’

June 19, 2020
COVID-19 drives ‘businesses online and away from the high-street’
COVID-19 drives ‘businesses online and away from the high-street’

Digital channels for consumers and businesses have been maturing for more than two decades, but the coronavirus has pushed digital from a supporting function to a primary touchpoint for many, new data finds.

E-commerce ecommerce

TikTok expands to Australia with Sydney office

June 19, 2020
TikTok expands to Australia with Sydney office
TikTok expands to Australia with Sydney office

TikTok are adding an office in Sydney following a following a surge in popularity in Australia for the video sharing app.

Social Australia, social media

How has COVID-19 impacted business’ abilities to communicate with customers?

June 19, 2020
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.
More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.

More than one in three business decision makers have admitted to damaging customer trust and negatively impacting their own brand during the COVID-19 crisis, as a result of communication failures, according to new research.

Ads advertising

Ecommerce in tough trading conditions: what we can all learn from Amazon

June 19, 2020
Ecommerce in tough trading conditions: what we can all learn from Amazon
Ecommerce in tough trading conditions: what we can all learn from Amazon

The Covid-19 pandemic presents an unprecedented challenge for the retail industry and with a nationwide lockdown, many retail businesses have had to close their doors not knowing when they can reopen. Mike Austin, CEO & co-founder of Fresh Relevance looks at what we can learn from Amazon during this time and further down the line … [Read more…]

Ads, E-commerce ecommerce

Google increase ad grants to $1bn to help small businesses weather pandemic

June 19, 2020
Google increase ad grants to $1bn to help small businesses weather pandemic
Google increase ad grants to $1bn to help small businesses weather pandemic

Under the move, Smart Campaigns are now available in all countries with Google Ads; making it easier to sign up and run ads through the app. In-app signup is currently available in the U.S., Canada, Australia, the United Kingdom, Denmark, France, Spain, the Netherlands, and Japan, with more countries to follow. New Promoted Pins feature … [Read more…]

Ads Google

UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister

June 18, 2020
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister
UK contact-tracing app delayed until winter due to ‘technical’ and privacy issues, says health minister

Lord Bethell said the Department of Health was “seeking to get something going for the winter”. But, he told a committee of MPs, the app wasn’t “the priority at the moment”. By comparison, France, Italy and Germany have all released contact-tracing apps to monitor COVID-19 in recent weeks. The app has been the subject of … [Read more…]

Mobile govenment, mobile marketing

TikTok works with Rachel Riley in education push

June 18, 2020
TikTok works with Rachel Riley in education push
TikTok works with Rachel Riley in education push

TikTok is launching a new education initiative with a number of high profile experts on board, including TV presenter and mathematician Rachel Riley on board to help teach children.

Social social media

TikTok use soars in Western markets as locked-down teens turn to social media

June 17, 2020
Donald Trump approves proposed deal to save TikTok in the US
Donald Trump approves proposed deal to save TikTok in the US

TikTok usage has more than doubled its number of users since the COVID-19 outbreak, with one-third of 15-25-year-olds in western markets are using the social media newcomer.

Social social media
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