Trump backs Oracle bid for TikTok in US
US President Donald Trump has said tech giant Oracle would be “a great company” to take over TikTok’s US operations.
Author: Robin Langford
UK’s grocery sales growth slows as lockdown eases (but online soars)
UK grocery sales grew 14.4% in the 12 weeks to Aug 9th, marking a slight decline from last month’s data as shopping habits eased back towards normality after months of pandemic lockdown, according to new data.
Innocent gets Blue with Duncan James and Lee Ryan in new ad
Innocent drinks has revealed its latest social campaign featuring former boyband star, Duncan James, for the launch of its first ever blue smoothie – Blue Spark.
Google warns Australian tech tax law would put search and YouTube at risk
Google is opposing an Australian law forcing tech giants to pay local news outlets, warning it could threaten search services in the country.
Has ad blocking peaked? Fewer people annoyed by ads
Fewer people are annoyed with the ads they are exposed to and that fewer people are using ad blockers, according to a new study.
Production in a pandemic: Weetabix creates two ads during lockdown
Weetabix has launched two video ads rolled out on Facebook, Instagram and YouTube this summer, created during lockdown.
Instagram most popular social media platform for half of UK consumers
Instagram is the most popular social media platform amongst UK consumers , with nearly half (46%) selecting it as the app they have consumed the most content on during the Covid-19 pandemic, according to new research.
Amazon launches text banner for Fire TV to help sight impaired users
Amazon has announced Text Banner for Fire TV, a new assistive technology designed for customers with a narrow field of vision, including eye conditions like macular degeneration, glaucoma, and retinitis pigmentosa.
Top marketing tips: Managing ad spend and maintaining connections in uncertain times
During the ongoing pandemic, brands need to work out how to match tightening budgets with consumer demand. Henk Campher, VP Corporate Marketing at Hootsuite looks at how, regardless of budget cuts and uncertainty, brands can embrace a different way of engaging with consumers effectively and efficiently.
Rise of the robot influencers: Virtual Instagrammers could be earning millions
Robot influencers are becoming big business on Instagram, with Coca-Cola and Louis Vuitton using video game characters in their ads. New research looks at the most popular virtual Instagrammers and how much they could be earning.