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Author: Robin Langford

One size doesn’t fit all: A great customer experience needs to factor in both customer and brand requirements

September 4, 2020
One size doesn’t fit all: A great customer experience needs to factor in both customer and brand requirements
One size doesn’t fit all: A great customer experience needs to factor in both customer and brand requirements

parcelLab founder and CEO Tobias Buxhoidt and guest speaker Emily Pfeiffer, Senior Analyst at Forrester discuss in a new webinar how putting the customer’s needs first enables retailers to reap the benefits of an engaging post-sales customer experience that breeds loyalty.

Ads, E-commerce ecommerce

Facebook to ban new US political ads for the week leading up to Election Day

September 4, 2020
Facebook to ban new US political ads for the week leading up to Election Day
Facebook to ban new US political ads for the week leading up to Election Day

Facebook has announced that it will not take on any new political ads in the seven days prior to the US election in November, but will still allow existing ads to continue to be promoted and targeted at different users.

Ads, Regulation, Social Regulation, social media

Shopping trends: Most people vow to stick with new brands purchased during lockdown

September 4, 2020
Shopping trends: Most people vow to stick with new brands purchased during lockdown
Shopping trends: Most people vow to stick with new brands purchased during lockdown

Nearly two fifths (39%) of consumers globally purchased from new brands during lockdown and a significant 88% will continue to buy from those brands in the future, according to new research.

E-commerce ecommerce

Amazon to create 7,000 new permanent jobs in the UK

September 3, 2020
Third of UK shoppers feel guilty for shopping at Amazon (but keep coming back for price and convenience)
Third of UK shoppers feel guilty for shopping at Amazon (but keep coming back for price and convenience)

Amazon is planning to create 7,000 jobs in the coming months at its warehouses and other sites across the UK, spread across more than 50 sites.

E-commerce ecommerce

Coventry University puts GDPR compliance to the test with internet privacy project

September 3, 2020
Coventry University puts GDPR compliance to the test with internet privacy project
Coventry University puts GDPR compliance to the test with internet privacy project

A Coventry University-led research project investigating GDPR compliance through cookies in websites and apps has launched an innovative tracking-free website, which has been designed to protect the privacy of all visitors to the project website.

Ads, Regulation advertising, Regulation

Shpock rebrands to focus on ‘joy of selling during troubling times’

September 3, 2020
Shpock rebrands to focus on ‘joy of selling during troubling times’
Shpock rebrands to focus on ‘joy of selling during troubling times’

Adevinta owned UK-wide marketplace Shpock has launched its rebrand globally with a new brand tagline to highlight ‘The Joy of Selling’.

E-commerce ecommerce

Zoom profits double as lockdown boosts “future of working anywhere”

September 2, 2020
Zoom sales quadruple again (but stock falls)
Zoom sales quadruple again (but stock falls)

Popular videoconferencing app Zoom has seen its revenues skyrocket as second quarter profits more than doubled due to the coronavirus crisis.

Mobile, Video mobile marketing, video

Small firms ‘turning to data to steer their Covid recovery’

September 2, 2020
Small firms ‘turning to data to steer their Covid recovery’
Small firms ‘turning to data to steer their Covid recovery’

The world’s small and medium sized businesses (SMBs) are turning to data as they look to steer a course to COVID recovery, with 61% saying their employee productivity was similar as in the office .

Ads advertising

Beauty Bay teams with influencer NikkieTutorials for packaging design collaboration

September 2, 2020
Beauty Bay teams with influencer NikkieTutorials for packaging design collaboration
Beauty Bay teams with influencer NikkieTutorials for packaging design collaboration

One of the biggest influencers in the world of beauty NikkieTutorials has collaborated with online beauty destination Beauty Bay to launch a new makeup palette, which is being backed by a multi-channel digital marketing campaign.

Social social media

YouTube trends: choice of music can ‘make or break a video’

September 2, 2020
YouTube trends: choice of music can ‘make or break a video’
YouTube trends: choice of music can ‘make or break a video’

Nearly a third (30%) of YouTube viewers think music is a deciding factor in what makes a good video, and overuse of royalty free music is a pet peeve, according to new research.

Video video
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