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Author: Robin Langford

“A collapse in work”: Study uncovers state of digital in post-lockdown Britain

September 10, 2020
A collapse in work”: Study uncovers state of digital in post-lockdown Britain
A collapse in work”: Study uncovers state of digital in post-lockdown Britain

Uncertainty is crippling parts of the UK digital sector, with 1 in 5 agencies having experienced a “catastrophic collapse in work”, and almost 50% of their clients expecting to announce redundancies, according to a new study.

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Fashion search trends: Retailers ‘must understand Google’s keyword gender bias’

September 9, 2020

When consumers search for ‘jeans’ or ‘pajamas’ on Google, the first page of its search results almost exclusively shows pages targeting women according to new research.

Ads, Search Search

Digital finance trends: Consumers seek more personalisation

September 8, 2020
Digital finance trends: Consumers seek more personalisation
Digital finance trends: Consumers seek more personalisation

Despite the turbulent situation, UK confidence in organisations such as banks, credit card providers, building societies etc remains stable, but Brits also want more personalised services to better meet their changing financial needs, according to a new study.

Ads, E-commerce ecommerce

CRM trends: UK retailers score top marks for omnichannel communication – but must try harder on the basics

September 8, 2020
CRM trends: UK retailers score top marks for omnichannel communication – but must try harder on the basics
CRM trends: UK retailers score top marks for omnichannel communication – but must try harder on the basics

The UK leads the way in omnichannel marketing, with UK retailers scoring 31% against key success metrics compared to the global benchmark of just 18%, according to new research.

E-commerce ecommerce

Zoom partners US Open Tennis Championships for ‘VIP Virtual Experience’

September 8, 2020
Zoom partners US Open Tennis Championships for ‘VIP Virtual Experience’
Zoom partners US Open Tennis Championships for ‘VIP Virtual Experience’

Zoom has struck a deal with the United States Tennis Association to deliver virtual experiences during the US Open Tennis Championships.

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Ancestry commemorates 80 years since the Blitz with new art collection

September 8, 2020
Ancestry commemorates 80 years since the Blitz with new art collection
Ancestry commemorates 80 years since the Blitz with new art collection

To mark 80 years since the start of The Blitz, family history brand Ancestry has launched a multi-channel campaign to tell untold stories from WWII and life during The Blitz.

Content content

Global big data analytics market ‘to grow 4.5 times by 2025’

September 8, 2020
Global big data analytics market ‘to grow 4.5 times by 2025’
Global big data analytics market ‘to grow 4.5 times by 2025’

Demand for Big Data Analytics will surge to 4.5 times its size, garnering a revenue of $68.09bn by 2025 from $14.85bn in 2019, up at a staggering compound annual growth rate of 28.9%, according to new research.

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Amazon plans self driving delivery boxes for UK market

September 8, 2020
Amazon plans self driving delivery boxes for UK market
Amazon plans self driving delivery boxes for UK market

Shopping parcels could soon be delivered by self-driving delivery boxes in the UK, with Amazon ramping up development in the country.

E-commerce Amazon, ecommerce

Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign

September 7, 2020
Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign
Coca-Cola partners Sky Sports for new Premier League ‘mockumentary’ campaign

Coca-Cola Great Britain has launched a new content marketing campaign for the start of the Premier league with bespoke ‘mockumentary’ starring comedian Mo Gilligan.

Ads, Content, Video video

Takeaway apps: What do Deliveroo, Uber Eats and Just Eat know about your data?

September 7, 2020
Takeaway apps: What do Deliveroo, Uber Eats and Just Eat know about your data?
Takeaway apps: What do Deliveroo, Uber Eats and Just Eat know about your data?

What personal data is being collected when ordering your favourite takeaway online with the likes of Deliveroo, JustEat and UberEats? A new study has analysed privacy policies from the UK’s most popular food apps.

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