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Author: Robin Langford

Amazon makes rare profit as investments pay off

January 30, 2015

Amazon posted profits of $214m (£142m) in the three months until 31 December, down on the same period in 2013.

E-commerce Amazon, ecommerce, retail, video

Uber delivers ‘puppies on demand’ in Super Bowl promo

January 30, 2015

Uber is delivering on-demand puppies across 10 cities in the US, as part of the taxi apps new Super Bowl promotion.

Mobile apps, local, Twitter, Uber, USA

Five ways Sky’s O2 merger could change the UK market

January 30, 2015

The UK satellite and triple-play provider Sky has announced today that it intends to launch an MVNO on O2’s network in 2016; the deal includes LTE. Martin Scott, Head of Analysys Mason’s Consumer Services research practice, provides the following thoughts on the announcement.

Mobile broadband, content, France, media, sport

Data-driven marketing drives customer loyalty

January 30, 2015

Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.

Ads advertising, analytics, Europe, marketing, retail

Marketing gets personal: 90% say ‘individualised marketing is the future’

January 30, 2015

Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to new research.

Ads digital marketing, global, infographic, marketing, technology

Facebook profits up 33% as mobile ads soar

January 29, 2015

Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak.

Mobile, Social advertising, Facebook, marketing, video

Facebook takes on Twitter with Super Bowl ad format

January 29, 2015

Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events.

Social brands, content, Facebook, Privacy, sport, Twitter

Pinterest woos men with more personalised search topics

January 29, 2015

Pinterest has added new search results for men that highlight more masculine content, as the social scrapbooking site looks to broaden its appeal away from its largely female audience.

Search, Social comScore, content, images, Search

Twitter adds group messaging and video features

January 29, 2015

Twitter is adding group messaging and video chat to its social network, letting users to direct message up to 20 people at once.

Social Facebook, Twitter, video

Guardian launches new website to complete multi-platform redesign

January 29, 2015

The Guardian has revamped its website, as the newspaper looks to reflect how readers consume news rather than how journalists categorise it.

Mobile, News brands, global, media
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