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Author: Robin Langford

Cross-device activity ‘now accounts for half of global ecommerce transactions’

September 29, 2015

Mobile is now playing an important role in most onlne purchases, with 50%of eCommerce transactions including a cross-device jopurney from the consumer, according to new research.

Ads, Mobile advertising, apps, brands, ecommerce, global

Who are the crowdfunding investors? (Infographic)

September 29, 2015

Crowdfunding has become a popular alternative finance method, with investors choosing to back a huge variety of projects – but who are these investors?

News, Social games, infographic, UK

Facebook takes on TV with new video ad buying tools

September 28, 2015

Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric.

Ads, Mobile, Social advertising, brands, Facebook, video

Top global agency trends: Programmatic knowledge now vital

September 28, 2015

Nearly three-quarters of the global digital industry recognise programmatic as one of the most important capabilities that agencies will need to possess in five years’ time, according to a new survey.

Ads advertising, agencies, Australia, Europe, global

Most UK retailers now using social media to engage customers

September 28, 2015

92% of the UK’s top 50 retailers are now active across social media platforms as they seek new ways to enhance sales, according to new research.

E-commerce, Social Apple, content, Facebook, Google, images

Baidu debuts virtual assistant to take on Google Now

September 28, 2015

Baidiu has launched ‘ Duer’, the first Chinese voice assistant to go against Siri, Cortana, and Google Now.

Search Android, China, Google, Maps, Search

Mail Online digital ad growth slows from 49% to 16%

September 25, 2015

Mail Online’s digital advertising grew 16% in the last 11 months ending August 2015, marking a significant drop on the same period last year for one of the world’s biggest online publications.

Ads, Content advertising, Google, media

Facebook launches 360 video with Star Wars exclusive

September 25, 2015

Facebook is to post an exclusive 360-degree Star Wars clip, as the social network looks to ramp up its virtual reality content ahead of the commercial launch if its Oculus Rift device.

Social Brazil, content, Facebook, France, games

‘YouTube Red’: The new name for Google’s paid music video service?

September 25, 2015

YouTube could be about to rebrand its paid-for music video service under the name ‘YouTube Red’, according to a new report.

Video Android, Google, music, smartphones, video

Amazon strikes back at Android with ‘Underground’ shopping app

September 25, 2015

Amazon has launched a new shopping app on Android called Underground, which is a collection all of the free apps offered throughout the Amazon Appstore.

E-commerce, Mobile Amazon, Android, apps, games, Google
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