Twitter cuts 8% of global workforce
Twitter is cutting more than 300 jobs, or roughly 8% of the company’s global workforce, as reinstalled CEO Jack Dorsey looks to boost the social netowrk’s fortunes after nearly a decade of financial losses.
Author: Robin Langford
Email marketing inbox placement drops 4%
Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research.
Top tips: Web forms – how to secure their success
Gavin Harris, senior user experience consultant from Box UK, looks at five top tips of how businesses can ensure their web forms are successful and accessible to all.
Time watching video on digital screens ‘now matches TV’
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures.
Papa John’s gets ‘hyper local’ for mobile marketing campaign
Pizza delivery company Papa John’s has teamed up with Rakuten Marketing, delivering a campaign for the brand to drive sales of pizzas in Yorkshire through location targeting.
Digital commerce ‘not yet delivering for UK businesses’
Just 19% of total annual revenue comes from digital sales channels, but growth is expected as strategies mature and IoT and wearables rise up the agenda, according to a new report.
Facebook takes on Amazon with ‘one click’ mobile shopping
Facebook is introducing a shopping section in its mobile app within the same menu as its Events and Groups offerings, as the social network looks to take on Amazon in the growing mobile commerce sector.
Dell snaps up data storage firm EMC for $67bn
Dell has bought EMC Corporation, creating the world’s largest privately-owned, integrated technology company.
A newbies guide to A/B testing (Infographic)
For digital marketers looking to enhance conversion rates and expand their business, A/B testing allows them to get the most out of their web traffic and make informed decisions on their strategy. This infographic offers a guide to how this valuable marketing technique works.
Europe’s ‘Internet Oscars’: Guardian, Vice and Eurosport among winners
The Guardian, Eurosport, VICE, Laundrapp, and Mario Testino are among the winners of Europe’s top Internet Honour at this year’s Lovie Awards.