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Author: Robin Langford

Twitter Polls lets users quiz their followers

October 27, 2015

Twitter has launched a new feature that lets users create simple, two-choice polls inside tweets.

Social Twitter

Guest comment: Why going ‘halfsies’ on the native content lunch is the way forward

October 27, 2015

Publishers and agencies need to work more closely together to improve the effectiveness of native advertising, says Carla Faria, Solutions Director UK at Say Media.

Ads, Content advertising, agencies, content, marketing, media

Facebook just 4th most popular social network for US teens- report

October 27, 2015

Facebook ranks only fourth as US teens’ most important social network, with Instagram the clear favourite, according to new research.

Mobile, Social advertising, Facebook, Twitter

New UK body to promote £45bn ‘edtech’ sector

October 27, 2015

A new national strategic body, Edtech UK, is being launched to promote the UK’s education technology sector, worth £45bn in 2015 and poised to reach £129bn by 2020m globally, according to a new report from London & Partners and Edtech UK.

News Europe, global, government, technology, UK

Retailers ‘failing to unify online and in-store experiences’

October 27, 2015

Most retailers feel their existing technology and infrastructure is preventing them providing a strong ‘omni-channel’ experience for customers, according to a new survey.

E-commerce ecommerce, technology

Facebook vs Google: Who will win the online ad war?

October 27, 2015

Facebook’s victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe’s Q3 Digital Advertising & Social Intelligence Report.

Ads, Search, Social advertising, Europe, Facebook, global, Google

Unilever online sales growth now ‘double global average’

October 26, 2015

Unilever’s online sales are growing at twice the rate of the global ecommerce market, fuelled by strong performance in the UK, Ireland and France.

E-commerce ecommerce, Europe, FMCG, France, global

The X Factor adopts Periscope in new social media drive

October 26, 2015

The X Factor will be using Twitter’s live streaming app Periscope as part of its new social media drive in 2015.

Social, Video, Viral content, Entertainment, Facebook, media, Twitter

EE debuts 4G tablet for children

October 26, 2015

EE has launched a new 4G tablet called ‘Robin’, designed for children and offers internet access and simple parental controls.

Mobile Android, apps, content, games, security

Roald Dahl’s Twits get ‘revolting’ app

October 26, 2015

Roald Dahl’s characters, Mr and Mrs Twit are set to feature in their second app this autumn, as the authors’ work undergoes a major digital rebrand.

Mobile Entertainment, Google, UK
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