Asda to shun Black Friday Sales- too little too late?
Asda has said it is pulling back on Black Friday deals in favour of spreading savings across the holiday period, to avoid what it calls “shopper fatigue”.
Author: Robin Langford
Alibaba buys ‘Chinese YouTube’ for $3.7bn
Ecommerce giant Alibaba has bought the remaining shares of China’s popular online video site, Youku Tudou, in an all-cash transaction estimated to be worth some $3.7bn.
Marmite sells personalised jars on Facebook
Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”.
Snapchat catching Facebook for video views as audience triples since May
The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast.
Argos site goes offline due to weekend ‘glitch’
Argos has apologised after customers trying to take up pre-Christmas discounts could not access the retailer’s website due to it being out of action for much of yesterday. Customers across the country took to social media account to complain about being unable to access the Argos site.
Mobile searches on Black Friday ‘to increase ten-fold’
Generation X consumers are flocking online, responsible for half of all retail search volume in the run up to Christmas on the Bing Ads Network as mobile searches rise ten-fold.
Youku Tudou and Mirriad launch in-video ads in China
Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.
Facebook offers ‘location aware’ ads 1ft from stores
Facebook ads are about to get even more personal, now telling marketers more about the people who pass by their businesses and whether those potential customers may have seen a brand’s ad on the platform.
Facebook debuts music sharing tool ‘Music Stories’
Facebook is letting people share 30-second song clips with one another via a new sharing tool on the social network.
Swiss email firm pays $6000 ransom to hackers
A secure-email firm, based in Switzerland, has paid a ransom of $6000 (£3,600) after web attacks crippled its website.