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Author: Robin Langford

Top tips: Digital transformation- Looking inside as well as out

November 16, 2015

Businesses invest huge sums of money refining their customer experiences. However, what if this was turned around? What if more of that investment was focused internally – applying the same user centred design and technology to improve business performance? Andy Franks, Business Director at Box UK, discusses the benefits that this approach might bring and … [Read more…]

Ads content, technology, UK

Google driverless car gets pulled over (but avoids a ticket)

November 13, 2015

US police pulled over one of Google’s self-driving cars this week for driving slowly, but there was no traffic infraction.

News, Regulation Facebook, Google

Tumblr rolls out instant messaging feature

November 13, 2015

Tumblr has launched a new instant messaging feature to replace its old ‘fan mail’ tool.

Social Android, Twitter, Yahoo

eBay Advertising debuts ‘predictive targeting’ tool to reach parents

November 13, 2015

eBay Advertising has launched a new, predictive targeting tool for identifying and segmenting five different types of ‘parent’ shoppers on the online marketplace.

Ads, E-commerce advertising, agencies, brands, Christmas, eBay

The 6 key roles in a digital marketing dream team

November 13, 2015

As companies become aware of a seismic shift towards digital, they’re investing considerable money into assembling dynamic digital marketing teams. But who exactly are the key players, and what do they contribute? A new blog from the London School of Marketing focuses on how successful campaigns are executed and the key players in a top … [Read more…]

Ads, News, Search, Social content, digital marketing, marketing, media, Search

Guest comment: Programmatic TV – Open to all

November 12, 2015

Traditionally, brands have had to commit to a serious marketing budget before even considering TV ads. With the arrival of streaming and video on demand content and the promise of programmatic TV, that model is changing, fast. When a highly targeted programmatic TV campaign can be delivered at a similar price point to online display, … [Read more…]

Ads, Video advertising, brands, content, marketing, media

China’s Singles Day breaks ecommerce records

November 12, 2015

China’s online shopping holiday ‘Singles’ Day’ has broken all previous records, lead by ecommrce giant Alibaba, with a shopping total was bigger than Facebook’s entire revenue last year.

E-commerce analytics, China, comScore, ecommerce, Facebook

TalkTalk hack to cost up to £35m

November 12, 2015

TalkTalk is offering all its customers a free upgrade to compensate for the recent cyber attack, in which thousands of people’s personal data was leaked online.

Regulation BBC, technology

Cyber Monday ‘will outsell Black Friday’

November 12, 2015

With Black Friday sales expected to surpass £1bn this year, retailers are expecting festive success based around key sales events, but Cyber Monday could steal the shopping show, according to new research.

E-commerce brands, Christmas, digital marketing, Europe, global

European ad trends: User-oriented formats ‘gaining ground on large-scale ad formats’

November 12, 2015

There has been a significant shift in user oriented formats with understitials like graphics, HTML5 and video now one of the top 5 most popular ads, according to new research.

Ads advertising, brands, Entertainment, media, Microsoft
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