Hotel booking site LateRooms.com has launched its first TV ad campaign since 2013 as it aims to improve brand awareness and move away from the ‘unrealistic, white noise’ advertising it claims its rival are currently offering.
With a flood of consumer data now available to brands, there has emerged a new role: the Chief Data Officer (CDO). New research looks at how businesses are transforming their decision making processes, with big data at the centre.
With the John Lewis Christmas ad now a staple of the UK festive calendar, other big stores are also raising their game in the yuletide marketing stakes. New research polled families to rate the most effective TV spot this year, with Aldi coming out on top.
Facebook founder Mark Zuckerberg has promised that the social network’s ‘Safety Check’ tool will be used more during disaster periods, after the company was accused of adopting a ‘western bias’ for not using the service in other regions.
Microsoft has pulled the plug on its failed music service, Zune, officially ending the war with Apple’s iPod that it lost nearly a decade ago anyway.
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer.
Amazon is taking on UK supermarkets, launching its ‘Pantry’ service delivering grocery goods to Prime customers.
Across five of the biggest platforms, users on Instagram who are most likely to see social networks as a viable channel for product/brand research, according to new data from Global Web Index.
Media quality in video advertising remains a challenge for online advertisers in the UK, according to a new report.
As more customers use both the online and offline world to make their buying decisions, new research looks at the ever-more complex path to purchase.