Black Friday footfall to fall by 4% this year
Shopper traffic on Black Friday could be down as much as 4% year on year, according to new research.
Author: Robin Langford
Right to reply: Facebook’s free India internet only solves half the problem
The news this week that Facebook has now extended its Internet.org service to India has generated some negative press. Marco Veremis, CEO of Upstream, looks at the business case for why it is not necessarily the best solution to improving internet access in emerging markets.
BBC Three to go online-only
BBC Three will go online-only in February next year, with the broadcaster accepting that long-term future of broadcasting “seems likely to be online”.
Game ‘Christmas Shopping Simulator’ returns for Black Friday
Following the success of last year’s Christmas Shopper Simulator, UK retailer GAME has launched a sequel to its popular sim game.
Europe mobile trends: Early adopters continue to evolve
Sweden has the highest smart device penetration with 150% smart device penetration,while the UK surprisingly only ranking thirds, according to a new report looking into European app trends.
Europe’s online ad industry ‘accounts for 1.4m jobs’
Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now generates over a million jobs in the EU-28 economy, and contributes more than € 100 billion of gross value added (GVA).
Half of retailers scrap time-bound Black Friday deals
After last year’s Black Friday woes, where many retailers were caught off guard by unprecedented demand, retailers are taking extra precautions to make the most of the biggest online shopping day of the year and improve the shopping experience.
Video viral of the week: Unilever turns up office heat to highlight global warming
What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the week below…
Case Study: Loctite gambles entire year’s budget on one Super Bowl ad
Straight from out of left field, Loctite’s first-ever Super Bowl ad succeeded in getting people to talk about the brand. The 52-year old glue brand spent its entire annual budget on one Super Bowl commercial- priced at $4.5m for a 30 second slot. This case study looks at whether the gamble paid off.
Top tips: Five technology leaders reveal secrets to success
What are the common trends that unite successful technology leaders? A new podcast series from Apigee offers tips on how companies can best go about their digital transformation strategies. The below piece, written by Greg Brail, Chief Architect, Apigee, provides 5 top tips from the likes of Erez Yarkoni, CIO at Telstra, and Aneesh Chopra, … [Read more…]