Children’s electronic toy maker Vtech hacked
Chinese electronic toymaker V-Tech has seen its app stroe hacked, exposing email addresses and passwords of 5 million parents and 200,000 children, but no credit card information has been stolen.
Author: Robin Langford
Top search terms of 2015: Rugby World Cup tops list
The most popular search term in Britain in 2015 has been revealed as the Rugby World Cup, according to Yahoo.
Amazon reports record sales on Black Friday
Amazon says it had its biggest sales day in the UK as shoppers rushed to buy bargains on Black Friday, with overall online sales across all retailers topping £1bn in a single day.
Pandora experiment shows unique connection between mother and child
How well do children know their own mothers? To celebrate Mother’s Day 2015, Pandora Jewelry launched a new spot that put this to the test in this heart-warming viral video that garnered 17 million YouTube views.
Case study: Dirt bike surfing waves creates internet sensation for DC Shoes
DC Shoes’ video of stunt rider Robbie Maddison riding giant waves in Tahiti on a converted dirt bike became one of the most shared video virals of the year, getting 20 million YouTube views.
Case study: Cristiano Ronaldo surprises town square in ROC headphones stunt
Cristiano Ronaldo, the biggest athlete in the world is hiding in plain sight. Would you have noticed? This viral marketing prank for fashion headphones ROC Live Life Hard, became one of the most shared ads of the year as a mystery footballer dazzled a Spanish town square.
Amazon pulls Nazi subway car decorations after complaints
Amazon has scrapped its Nazi-themed New York Subway cars, intended to promote its latest TV show ‘The Man in the High Castle’, following complaints.
Forget stereotypes: Older consumers ‘more likely to have tech at the dinner table than youngsters’
Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age diners who are most likely to involve some form of tech – such as TVs or smartphones – when they sit down to eat, according to new research.
Most UK media agencies ‘have changed structure to adopt new ad tech’
Advertising technology is changing the traditional media agency model, according to new research.
Online delivery volumes high in lead-up to Black Friday
Online parcel volume growth was up 15.5% in October – the highest rate recorded for the month of October since the IMRG MetaPack UK Delivery Index launched in 2011.