As 2015 draws to a close, we look as some of the biggest marketing blunders of the year. From Heinz QR code porn fiasco to the Ashley Madison hack, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in … [Read more…]
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands and consumers closer than ever. As part of our review of the year, … [Read more…]
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals.
Amazon and Google are the most popular sources of gift ideas among US consumers this Christmas shopping season, however 27% are also using Facebook (the same percentage as Pinterest) according to a new survey.
As 2015 comes to a close, Google has released its annual Year in Search, and the top searches go to former basketball player Lamar Odom, Jurrasic World, and American Sniper.
As Star Wars: The Force Awakens hits cinemas worldwide new has revealed that the Disney marketing machine is driving a very strong social media buzz.
When it comes to Pay Per Click advertising (PPC), retail heavyweights such as Amazon may hold a certain advantage due to their big pockets – but they definitely don’t hold all the cards. Thomas Coppen of Keel Over Marketing offers 5 tips for ecommerce marketers to get the most out of Google’s AdWords programme.
With more high-profile hacks in 2015 than ever before, online privacy remains a major issue for consumers and a major challenge for brands seeking loyalty. As part of our review of the year, we look back at the key trends that shaped digital marketing regulation in 2015, as web giants and governments locked horns over … [Read more…]
Facebook has partnered with Uber to build ride-hailing into its Messenger app, as it looks to expand beyond chat app features.
Harvey Nichols and Kwik Fit produced the most engaging Christmas ads by high street retailers, according to Realeyes’ annual Christmas study, which measures how people feel while they watch ads by tracking their facial expressions.