Nicholas Mann, owner and managing director of Interdirect gives us his take on the colourful little characters that seem to be leading the way in the future of emotional expression in digital communication.
One of the biggest challenges for brands is to harness the value of true integration and creativity particularly during the next 12 months. Sandra McDowell, MD at Amaze Communications, highlights 7 key trends we expect from integrated marketing.
Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a … [Read more…]
Google’s new parent company Alphabet has overtaken Apple as the world’s most valuable company by market value, despite its ‘moonshots’ losing it $3.5bn over 12 months.
Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time.
Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform.
Advertisers are shifting their budgets from paid search to display and mobile programmatic ads, as personalisation technology becomes more effective, according to new research.
WhatsApp usage is highest in Latin America, while the chat app struggles in North America, where stable-mate Facebook Messenger leads the way, according to new research.
Tesco is to end 24-hour trading in 70 of its stores due to the growth of online shopping which has meant that certain shops had few customers during the night.
In an age where it costs five times more to acquire a new customer than it does to keep an existing one, Gavin Harris, senior UX consultant at Box UK looks at three simple steps digital marketers can take to increase their client retention.