Bing Ads creates EMEA insights team to boost search data
Bing Ads have appointed Minal Fofaria to lead its newly created EMEA Insights team, as the firm looks to boost search data to inform intelligent creative campaigns.
Author: Robin Langford
WhatsApp passes one billion monthly user mark
Mobile messaging service WhatsApp is now used by a billion people every month, Facebook has reported.
US and EU agree new customer data laws… for now
A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens.
Dog’s eye view: Pedigree ‘Puppy Bowl’ match goes VR
Pedigree is once again running a ‘Puppy Bowl’ match ahead of this year’s Superbowl, this year expanding into virtual reality to get a ‘dog’s eye-view of the match.
Cadbury reveals new Milk Tray Man after online search
Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign.
Microsoft buys typing app SwiftKey for $250m- report
Microsoft has bought London-based SwiftKey, a pioneer in touchscreen typing apps, according to reports.
Pizza Hut delivers #goldenpizza to Super Bowl viewers
Pizza Hut is delivering golden pizzas to celebrate the Superbowl, which marks its 50th anniversary this year.
Yahoo cuts 15% of jobs after $4.4bn loss
Yahoo is cutting its workforce by 15% as part of an “aggressive strategic plan” to drive growth after dropping to a $4.4bn loss for 2015.
IBM boosts IoT tools with Weather Company buy
IBM has bought the Weather Company as it makes gains in its IoT capabilities.
Project Skybender: Google to beam 5G internet from solar drones
Google has a new top secret project by the same team that brought us Project Loon, deliver ultra-fast 5G internet from solar drones, according to new reports.