Caffè Nero launches on Amazon, picks Tambo to optimise sales
Caffè Nero is launching at home products on Amazon, as the premium coffee house looks to diversify its sales channels.
Author: Robin Langford
TikTok launches TV app on Google TV and Android devices across Europe
TikTok is launching a new app on Google and other Android TVs – bringing TikTok’s trending content onto millions of TV screens across the UK.
UK marketers plan to increase ‘Intent Data’ budgets this year
The majority (72%) of UK-based B2B digital marketers are planning to significantly increase their spending on intent data to boost customer purchases.
Top global app publishers in 2021: Tencent, Netease and Playrix lead the way
The US has the most top publishers of any country followed closely by China with Tencent, Activision and Zynga among the most popular, according to new research.
Business leaders look to marketers to support return to growth in 2021
Nearly three-quarters (74%) of UK C-level executives believe customers now expect greater innovation from them than before the pandemic, and nearly two-thirds (65%) are focused on creating new revenue streams.
Marketing skills trends: Rise of in-housing ‘helps businesses through a difficult year’
Nearly three quarters (73%) of marketers have moved at least part of their digital marketing in-house over the last year, according to new research.
Jeff Bezos to step down as Amazon CEO
Jeff Bezos, billionaire founder of Amazon, will step down as chief executive, the company announced on Tuesday.
Blast from the past: Social network pioneer Bebo makes surprise return
Social network trailblazer Bebo is making a return to app stores this month, eight years after closing down due to bankrupcy.
5 reasons why major businesses are adopting agile across their organisation
Louis Georgiou, Managing Director of Code Computerlove, explains why agile transformation is a key trend, benefits of this methodology and how digital native/digital first organisations are shaping their teams.
WPP and TikTok strike global agency partnership
Popular social media platform TikTok has joined forces with WPP to give WPP agencies and clients special access to the short form video app’s capabilities.