For Mum’s, YouTube knows best [INFOGRAPHIC]
Ahead of Mother’s Day this weekend, new data looks at how Mums engage with ads on YouTube.
Author: Robin Langford
Global privacy trends: Citizens prepared to give up data for ‘national security’
New global research reveals that most global citizens favour enabling law enforcement to access private online conversations if they have valid national security reasons to do so, or if they are investigating an individual suspected of committing a crime.
Stores ‘failing to inspire shoppers’ for Mothers Day- report
New research has revealed Mother’s Day spending plans for UK shoppers. The survey (of 1,000 household shopping decision makers) indicates an increased level of shopper involvement this year, presenting retailers with a great opportunity to inspire shoppers and increase sales.
Top 52 global app publishers of 2015 [INFOGRAPHIC]
Mobile monitoring firm App Annie has revealed the top 52 app publishers of 2015- reserved for the top earners from the iOS App Store and Google Play Store.
UK minister calls ad blocking a ‘modern-day protection racket’
The UK culture secretary John Whittingdale has branded ad blocking as a ‘modern day protection racket’, joining sides with advertisers and publishers in the increasingly hostile ad blocking wars.
eBay syncs TV viewers with online ads
eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be ‘second screening’- sending relevant shopping ads to thier mobile screens.
Video viral of the week: Geico returns with ‘Fast Forward’ pre-roll ads
Insurance firm Geico has followed its hugely successful ‘Unskippable’ ads with a new series that dares a user to ‘fast forward’ through compelling YouTube ads. See why its our video viral of the week below…
MasterCard develops AI sales assistant
MasterCard is developing a virtual sales assistant using AI technology from Rainbird – a startup identified by its Start Path programme.
Right to Reply: ‘Reactions’ make Facebook reputation more crucial than ever
With Facebook Reactions going live last week, social media reputation is more important than ever, argues Saima Alibhai, Bronto Software.
Six different ways: How will brands interpret Facebook Reactions?
Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather ambiguous emojis? We thought we’d take a look…